The AA (Automobile Association) in the United Kingdom has a cheeky new public service announcement out that is turning heads. It’s part of its new Think Bikes campaign, which was launched last month.
The AA campaign — “Think once, think twice, think bikes” — features police distributing 1 million stickers for rear-view mirrors that show a bicyclist inside a warning triangle in hopes that when motorists look in the mirror they see the bicyclist and remember to look for the real thing.
They also hope the naked cyclist video will be fresh on motorists’ minds when they grab their car keys and head out!
“The AA Think Bikes campaign is definitely needed when half of drivers are often surprised when a cyclist or motorcyclist ‘appears from nowhere,'” said AA President Edmund King. “Those on two wheels never appear from nowhere, so as drivers we need to be more alert to other road users and this is where our stickers act as a daily reminder. Likewise riders need to be aware that they may not always be spotted by drivers. We hope that this campaign can reach the parts that other campaigns can’t reach.
”Greater awareness alongside education, enforcement and improved infrastructure will make our roads safer for all.”
Let’s hope our naked rider on the bicycle has more luck at waking up drivers to the dangers bicyclists face every day than the other campaigns and slogans that have not helped.
The AA has some good tips for drivers and cyclists here.
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