Kingsbury’s Cyclery in downtown Elmira will hold the kickoff party today (Thursday, June 6) for the annual Tour de Keuka bike ride that benefits the Food Bank of the Southern Tier.

At the kickoff, from 4:30 to 6:30 p.m. today at Kingsbury’s at 228 W. Water St., people can register to ride or volunteer, and learn more about the July 20 event and how it helps to feed the hungry in the Southern Tier. As a bonus, you get to see Paul Kingsbury’s great selection of bicycles and talk biking with Paul, a longtime Tour de Keuka supporter and local biking expert.

Cyclists can register for one of the fundraising rides – 17 miles, 45 miles, 60 mile or 100 miles – around beautiful Keuka Lake, the heart of Finger Lakes Country. The cyclists make a difference for needy families in the Southern Tier.

The July 20 ride begins in Hammondsport and is open from 6 a.m. to 5 p.m. that day.

Learn more about the ride here.

According to the Food Bank: “One in eight people in the Southern Tier struggle with hunger. Every cyclist raises enough funds to provide at least 450 meals for people in need in the Southern Tier, making a direct and significant impact on the life of a child, senior or family.”

“They want the kickoff to raise awareness about the ride, which is for a great cause, to help those in need in the Southern Tier,” Paul said.

At the end of the kickoff, Paul will hold one of his Ice Cream Rides – a casual, eight- to 10-mile bike ride for all ages — to Grand Central Creamery on Grand Central Avenue in Elmira Heights. Some of the ride will be on the Lackawanna Rail Trail.

So ride to Paul’s shop, learn more about Tour de Keuka, and take a ride with Paul and other cyclists for ice cream! No better way to spend a beautiful spring night.

Thanks for reading,


Jim Reed
Managing Partner
Best Lawyers’ “2015 & 2017 & 2019 Lawyer of the Year”
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